Recraft

Image Generation

Recraft, Inc.

Freemium

About

AI image platform for professional designers with in-house V4 model, native vector generation, brand style controls, icon sets and mockups; founded by the creator of CatBoost

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Our Verdict

Recommended

The AI image tool that actually thinks like a designer

Most AI image generators are built to make pretty pictures; Recraft is built to make design assets. Founded by the creator of CatBoost, it pairs its top-ranked in-house V4 model with the one feature the rest of the field still can't match: native, editable vector (SVG) output. That alone makes it indispensable for anyone producing logos, icons or illustrations that need to scale cleanly. Add genuinely strong in-image text, custom brand styles that hold consistency across a whole campaign, and clean 3D mockups, and you have a platform aimed squarely at professional workflows rather than one-off art. The trade-offs are the flip side of that focus: it's less freewheeling than Midjourney for pure creative exploration, and its credit-based pricing (Free is limited and non-commercial; paid runs $12–$160/month) can add up for heavy users. But if your work is brand and design rather than gallery pieces, Recraft's vector engine and consistency tools put it in a category of its own. For designers and brand teams, it's an easy recommendation.

Best for

•Designers and brand teams needing consistent, on-brand assets
•Anyone who needs editable vector (SVG) output from AI
•Marketing and product teams producing logos, icons and mockups

Consider alternatives if

•You want maximum creative range for artistic images (→ Midjourney, Stable Diffusion)
•You need a free, unlimited generator without credit limits (→ general free image tools)

Try Recraft

Supported Platforms

Web AppiOSAPI

Available platforms include Web App, iOS, and API.

Key Features

In-house Recraft V4 model, consistently top-ranked on text-to-image leaderboards for design work

Native vector (SVG) generation — the standout feature, producing editable, infinitely scalable graphics

Brand style controls: create and reuse custom styles so every asset stays on-brand

Icon sets, patterns and 3D mockups generated with clean geometry instead of warped overlays

Strong in-image text rendering and precise prompt fidelity tuned for logos, posters and marketing

Infinite canvas workspace with editing tools, upscaling and background removal in one place

Pricing

free

Free plan at $0 with a limited daily credit allowance (around 50 credits/day) for personal, non-commercial exploration of the core AI features.

paid

Basic starts at $12/month (1,000 credits, or $10/month billed annually). Pro scales by credit tier from $20/month (2,000 credits) up to $160/month (16,000 credits), with annual billing up to 20% cheaper. Teams plans start at $22/month. All paid plans include private generation and commercial usage rights. (Verified on the official pricing page, 2026-07-28.)

Use Cases

Designers and brand teams producing on-brand logos, icons and marketing assets at scale

Creating editable vector graphics (SVG) that other AI image tools simply can't output

Generating product mockups and packaging with clean 3D geometry

Building reusable custom styles to keep a whole campaign visually consistent

Pros

Best-in-class native vector generation — a genuinely unique capability among AI image tools

Excellent in-image text and prompt fidelity, purpose-built for real design work

Custom brand styles keep output consistent across an entire project

All-in-one platform: generate, edit, upscale, remove backgrounds and mock up in one canvas

Cons

More design-focused and less freewheeling than general models like Midjourney for pure art

Credit-based pricing means heavy users can burn through allowances quickly

Free tier is quite limited and personal/non-commercial only

The design-first workflow has a slight learning curve for casual users

Latest Update

2026: Recraft V4 keeps its place among the top-ranked models on text-to-image leaderboards, with sharpened text rendering, richer 3D mockup geometry and expanded brand-style tooling. The credit-based subscription structure spans Free, Basic, Pro and Teams tiers, and commercial rights ship with every paid plan.